Ben Davis Co. is working class chic, the Harley Davidson of coarse clothing. For 60 years, Ben Davis has been inspiring customer loyalty from ditch diggers and hipsters with a line of work clothes still cut from patterns drawn in the 30's. Despite zero advertising their popularity has grown at home and abroad (Ben Davis is big in Japan). It may be, in part, due to the fact that they have the worlds coolest logo: a big, tough, hairy yet humble, smiling ape and a kick ass slogan: Union Made, Plenty Tough.